I am who I am, I am Ximula

The creation of a product is brought together through the synergy of design, concept, and the designer’s expression about life.

Since its birth, Ximula has embodied the attitude of its creator’s adventurousness and innovation; it possess the creative soul of the designer.

For the past 17 years, Ximula has always dedicated itself in sharing its ideology and contemporary concept with its users.

Although we have applied multiple patents for our creation, Ximula still faces the problem of imitation and plagiarism.

At the Guangzhou International Building and Decoration exhibition that took place in July this year, we saw multiple exhibitors presenting imitation of Ximula system.

As the popular saying goes, imitation is the sincerest form of flattery. While imitations showcase the affirmation and admiration for Ximula’s design, they galvanise us to constantly challenge and improve ourselves towards perfection and innovation as well. 

The aesthetic and design of any product can be recreated easily in today’s world. However, the creation of any product comes from the creator’s creative imagination and strong belief. A product comes alive upon its creation, and every creation has its own soul.

Imitations may come close in terms of outward appearance, but it will never carry the soul of the original.

Ximula was conceived by its creator’s concerns about the environment. We envision a furniture system that is durable and practical, customised to your lifestyle and surroundings, and adjustable to evolve and grow with you, in the effort to reduce replacements and wastage, which increases environmental pollution and damage.

Every dimension, angle, weight and detail were carefully devised with strict standards to attain exceptional quality. We spend countless attempts, long hours, hard work, and great effort in bringing Ximula to life because we do not see it as just an item, but we see it as our ‘child’. Beauty is not just about looks or appearances, it is about what they are intrinsically as well.

We will continue to uphold our principles and look forward to serving more users that resonates with our beliefs.

Our Ximula team will not stop improving ourselves by cultivating and enhancing our creations, while maintaining our imagination and innovativeness through constant research and development, to bring forth our very best to you. 

一个产品的诞生凝聚了一个品牌的设计理念与企业的文化。

在喜慕乐诞生之初，他就承托着创造者的创作灵魂。

而喜慕乐团队兢兢业业17年，一直尽心尽力地为品牌打造我们所要表达的生活理念。

虽然我们的产品申请了多项专利，但任然无法阻止被抄袭与模仿的命运，这也是喜慕乐面对的巨大挑战。

在今年7月份的广州建博会上，我们又目睹了不少对喜慕乐刻意抄袭的参展商。

当然，所有的抄袭和借鉴都是对喜慕乐品牌与设计的肯定，同时也激发了我们喜慕乐团队不断地挑战自己，完善自己，改良提升自己，以求为我们的用户打造出更完美的作品。

产品创作并不只是流于表面的设计而已，而是一种赋予灵魂的创造，产品也是有生命的。

模仿与抄袭得来的只是一个表面的相似，但永远得不到的是产品本身的灵魂。

喜慕乐的诞生，是因为始创者想给用户带来更环保、更耐用、更实用的定制家具，减少对环境的污染和破坏，减少浪费，可以跟着用户一起搬家，一起成长，可以随意调节，可以重新组合搭配，迎合不同空间和功能使用的需求等等。每一个细节的设计都是经过用心的思考的，每一个角度的大小更是经过用心的琢磨，品质更是一直严格地要求，因为他不是一件物品而已，而是我们的“孩子”。不单只是外表的美观，还有的是内在的真材实料。要让用户付出的跟获得的成正比。

我们期待着得到更多需求者的共鸣，让这份情感得到维系与延续！

喜慕乐团队会继续努力，为这份原创的作品作出不断的提升、改良和完善，同时也会继续保持研发创新的态度，为用户带来更多实用性的创作。