Ximula’s path to the world stage – debut at global exhibitions

Ximula’s path to the world stage – debut at global exhibitions

To survive in the market, a product must firstly be well designed, possess good quality, and bring value to its users. To excel in the market, the product and brand must be known and understood by the customers through multiple channels.

Ximula started as a Singapore brand and has since branched out to multiple countries and continents. And how did we enter the vast international stage? Our first channel was the global exhibitions.

When we began in 2002, our innovative product was new and foreign to many people. We designed and created a new and flexible aluminium furniture system that can be crafted and customized to the client’s needs.

Let us travel back in time as we look at how Ximula started and grew on the international stage through the years:

一个品牌在市场上的影响力除了需要自身具备的设计、品质等方面的要素以外,也需要通过一些渠道让更多人客户可以认识和了解。

喜慕乐,一个源自新加坡的本土品牌,是怎样一步步地踏上国际这个巨大的舞台的呢?其中一个渠道就是——全球展会。

从2002年开始,喜慕乐团队就带着喜慕乐四出参展,让更多的人可以认识到这种新型的铝合金框架结构定制家具。

让我们一起看看这一路以来,喜慕乐的参展历程吧:

 

·2002

Singapore Brand Festival (Suntec Singapore Convention and Exhibition Centre)

新加坡品牌节展览会(新加坡新达成国际交流中心)

·2003

Singapore Modern Lifestyle Exhibition (Suntec Singapore Convention and Exhibition Centre)

新加坡时尚生活展览会(新加坡新达成国际交流中心)

Sri Lanka Architect Exhibition (BMICH, Sri Lanka, Colombo)

斯里兰卡建筑展览会(斯里兰卡,科伦坡)

 2003╦╣└∩└╝┐¿╒╣╗ß

 

Mafex Malaysia Exhibition (Malaysia International Exhibition and Convention Centre)

马来西亚Mafex展览会(马来西亚国际展览会交流中心)

United Architects of the Philippines Annual Convection (Manila Hotel, Philippines)

美国建筑师在菲律宾年度交流会(菲律宾马尼拉酒店)

Australia Furnitex (Melbourne Convention and Exhibition Centre, Australia)

澳大利亚国际家具展览会(澳大利亚墨尔本展览中心)

 2003░─┤≤└√╤╟╒╣╗ß

Singapore Inex Fair (Ngee Ann City, Singapore)

新加坡Inex展览会(新加坡)

 2003 Inex

International Furniture Fair Tokyo, IFFT (Tokyo Big Sight, Ariake, Japan)

日本东京国际家具展览会(日本东京)

Malaysia DEX (Putra World Trade Centre, Malaysia)

马来西亚Dex展览会(马来西亚世界贸易中心)

·2004

Home Show and Garden Expo 2004 (Queensland, Australia)

澳大利亚家庭花园设计博览会(澳大利亚昆士兰)

·2005

Australia Designex (Melbourne Convention and Exhibition Centre, Australia)

澳大利亚设计展览会(澳大利亚墨尔本展览中心)

 2005░─┤≤└√╤╟╒╣╗ß

Malaysia East Asia Business Exhibition, EABEX (Kuala Lumpur Convention Centre, Malaysia)

马来西亚Eabex展览会(马来西亚吉隆玻会议中心)

 2005┬φ└┤╬≈╤╟EABEX╒╣╗ß

·2006

Guangzhou Exhibition 2006 (Guangzhou, China)

广交会(中国广州)

Singapore Home and Design 2006 (Singapore Expo, Singapore)

新加坡家庭设计展览会(新加坡博览会)

 2006Singapore Home and Design

·2007

Malaysia International Furniture Fair, MIFF 2007 (Kuala Lumpur, Malaysia)

马来西亚MIFF国际家具展览会(马来西亚吉隆坡)

 2007┬φ└┤╬≈╤╟MIFF╒╣╗ß

Dubai Exhibition (Dubai, United Arab Emirates)

迪拜展览会(阿联酋,迪拜)

 2007╢┼░▌╒╣╗ß

102nd Canton Fair 2007 (Guangzhou, China)

第102届广交会(中国,广州)

 2007╣π╜╗╗ß

·2008

Malaysia International Furniture Fair, MIFF 2008 (Kuala Lumpur, Malaysia)

马来西亚MIFF国际家具展览会(马来西亚,吉隆坡)

103rd Canton Fair 2008 (Guangzhou, China)

第103届广交会(中国,广州)

 2008╣π╜╗╗ß

International möbelmesse Cologne, IMM Cologne (Koelnmesse, Cologne, Germany)

德国科隆国际家具展览会(德国科隆展览中心)

 2008╡┬╣·┐╞┬í╒╣╗ß

Dubai Exhibition (Dubai International Convention and Exhibition Centre, UAE)

阿联酋迪拜展览会(阿联酋,迪拜)

 2008░ó┴¬╟⌡╡╧░▌╒╣└└╗ß

 

·2009

International Furniture Fair Singapore/ Asean Furniture Show, IFFS/AFS (Singapore Expo)

新加坡IFFS/AFS展览会(新加坡)

 2009IFFS AFS ╒╣╗ß

104th Canton Fair 2009 (Guangzhou, China)

第104届广交会(中国,广州)

11th China (Guangzhou) International Building Decoration Fair (Guangzhou, China)

第十一届中国(广州)国际建筑装饰博览会(中国,广州)

 2009╜¿▓⌐╗ß

 

·2011

13th China (Guangzhou) International Building Decoration Fair (Guangzhou, China)

第十三届中国(广州)国际建筑装饰博览会(中国,广州)

 2011╜¿▓⌐╗ß

 

India International Furniture Fair, IIFF (Mumbai, India)

印度家具博览会IIFF(印度,孟买)

 2011╙í╢╚IIFF

 

·2012

IMG Malaysia (Kuala Lumpur Convention Centre, Malaysia)

马来西亚IMG展会(马来西亚,吉隆坡)

·2013

113rd Canton Fair 2013 (Guangzhou, China)

第113届春季广交会(中国,广州)

 2013╣π╜╗╗ß

 

International Furniture Fair Chengdu, IFFC (Chengdu, China)

成都家具展览会(中国,成都)

15th China (Guangzhou) International Building Decoration Fair (Guangzhou, China)

第十五届中国(广州)国际建筑装饰博览会(中国,广州)

 2013╜¿▓⌐╗ß 

 Malaysia HOMEDEC (Kuala Lumpur Convention Centre, Malaysia)

马来西亚家具装饰展览会(马来西亚,吉隆坡)

 2013┬φ└┤╬≈╤╟╝╥╛▀╫░╩╬╒╣└└╗ß

 

·2014

115th Canton Fair 2014 (Guangzhou, China)

第115届春季广交会(中国,广州)

 2014╣π╜╗╗ß

Malaysia Perfect Livin Home & Lifestyle Exhibition (Mid Valley Exhibition Centre, Kuala Lumpur, Malaysia)

马来西亚完美生活-家具生活展览会(马来西亚,吉隆坡)

16th China (Guangzhou) International Building Decoration Fair (Guangzhou, China)

第十六届中国(广州)国际建筑装饰博览会(中国,广州)

 2014╜¿▓⌐╗ß

 

·2015

5th China Guangzhou Wardrobe Exhibition (Guangzhou, China)

第五届中国(广州)衣柜展览会(中国,广州)

 2015╥┬╣±╒╣

 

17th China (Guangzhou) International Building Decoration Fair (Guangzhou, China)

第十七届中国(广州)国际建筑装饰博览会(中国,广州)

 2015╜¿▓⌐╗ß

 

 

Malaysia HOMEDEC (Kuala Lumpur Convention Centre, Malaysia)

马来西亚家具装饰展会(马来西亚,吉隆坡)

 2015┬φ└┤╬≈╤╟╝╥╛▀╫░╩╬╒╣╗ß

 

·2016

6th China Guangzhou Wardrobe Exhibition (Guangzhou, China)

第六届中国(广州)衣柜展览会(中国,广州)

 2016╥┬╣±╒╣

 

Malaysia HOMEDEC (Kuala Lumpur Convention Centre, Malaysia)

马来西亚家具装饰展会(马来西亚,吉隆坡)

 2016┬φ└┤╬≈╤╟╝╥╛▀╫░╩╬╒╣╗ß

 

·2017

ARCHIDEX 17 (Kuala Lumpur Convention Centre, Malaysia)

马来西亚第18届建材博览会(马来西亚,吉隆坡)

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